top of page

Our Story

In the heart of the Unicoi Mountains, where the lush landscape cradles history and culture, lies Monroe County, TN—an enchanting tapestry woven from the vibrant threads of its four distinct cities: Madisonville, Vonore, Sweetwater, and Tellico Plains. Here, the spirit of Tennessee breathes life into every corner, inviting you to explore the roots of a place where nature meets tradition.

Madisonville, the county seat, stands as a beacon of community and heritage. With its charming downtown, bustling with local shops and eateries, Madisonville embodies the warmth of Southern hospitality. Stroll through its streets, where tales of the past echo in the historic buildings, and local festivals celebrate the art of togetherness. At Tennessee’s largest muscadine vineyard, Tsali Notch Vineyard, you can get lost in the rows and rows of muscadines while taking in the sweet smell of the fruit and the breathtaking views of the Unicoi Mountains.

A mother and her daughter walking in downtown Madisonville on a sunny day.
Downtown Madisonville
A bottle of muscadine juice sitting amongst the grapevines.
Tsali Notch Vineyard

Just a stone's throw away, Vonore whispers stories of the ancient Cherokee at the Sequoyah Birthplace Museum and on the serene waters of Tellico Lake. Here, nature lovers can embark on adventures that unveil breathtaking landscapes, from hiking trails at Fort Loudoun State Park to scenic boat rides on Tellico Lake. Those who want to dig deeper can discover where Tennessee got its name - from the Cherokee village now under the Tellico Lake - TANASI. As you navigate the waters, you’ll connect with the traditions of those who called this land home long before us and feel a connection to the spirit of pride found here.

A woman standing in front of a statue of Sequoyah at the Sequoyah Birthplace Museum
Sequoyah Birthplace Museum
A photo of Tellico Lake during sunset.
Tellico Lake

Nestled among rolling hills, Sweetwater is known for its rich agricultural heritage and vibrant community spirit. This city is a hub of local flavors found directly on Main Street, from farm-fresh produce to renowned festivals celebrating the bounty of the land. Discover the heart of Tennessee’s farming roots and indulge in experiences made possible by local entrepreneurs that will tantalize your taste buds and nourish your soul. But don’t forget to explore America’s largest underground lake tucked back into the hills of Sweetwater - The Lost Sea Adventure.

A mother and her daughter walking in downtown Sweetwater on a sunny day.
Downtown Sweetwater
An expansive cavern with a lake of water lit by underwater lamps.
The Lost Sea

And then there’s Tellico Plains, a gateway to the great outdoors, where the Cherokee National Forest invites adventurers to explore its rugged beauty. The rushing waters of the Tellico River appeal to anglers and kayakers alike, while the trails beckon hikers to lose themselves in the wilderness. In Tellico Plains, every trail leads to a new discovery, deepening your connection to nature and the stories these mountains hold.

Together, these cities create a vibrant mosaic, where history and natural beauty intertwine, and the spirit of Tennessee resonates. Monroe County is not just a destination; it’s an invitation to explore, to connect, and to root yourself in a land rich with stories and traditions.

A couple sit beside each other on a low stone wall as they look at the rolling mountains and forests.
Cherokee National Forest
A display of various baked goods on a wooden bakery counter.
Tellico Grains Bakery

"Explore the Roots of Tennessee" isn’t just a slogan; it’s a journey. A journey that leads you through time and nature, encouraging you to uncover the treasures of Monroe County. Here, every visit is a new chapter, and every experience plants you deeper into the heart of Tennessee’s legacy.


Join us in Monroe County, where adventure awaits, stories come alive, and the roots of Tennessee are ready to be explored. Come discover your place in this remarkable tapestry of culture and nature. Your journey starts here.

3 views

Recent Posts

bottom of page